Social Media, it is something that has revolutionized the progression of humanity, empowered various sectors, made distances seem scarce and of course paved the way for much more innovations for the years to come. But what is the impact of social media on us? How convenient has life become for us postinitiation? How has it affected the inner-dynamics and empowered the various sectors that it has done?
And even if it has contributed highly for both humanity and science’s upliftment does it affect the inner dynamics that shape the socio-political, ecological, economical and psychological order? To answer all these questions, we must first understand in what way social media changed or manipulated the consciousness of society.
This article will analyze the contribution of social media with respect to various worldly innovations. It will furthermore delve into the inner dynamics under the same context.
This will allow us to understand how changes took place. In other words, instead of simply skimming through superficial knowledge we can dig into the iceberg and learn about the critical aspects as well.
The Journey of a Revolution
After the high usage of internet platforms like Facebook, Instagram, Twitter and even online stores the distances that once seemed so far away now have been bridged together remarkably. People have shared the fact that communication has become a lot easier due to messages getting delivered in seconds, video-calling facilities, so on and forth.
People have also shared the fact that tasks are nowadays getting rendered in faster and efficient ways,such as online stores providing all types of goods and services. The government has in-fact started using such digital means to make processes easier.
The beginning of social media only introduced people to some beneficial features such as sharing moments/memories with people from over the globe within seconds, but after all the following updates over the years it is currently a platform that not only connects people but also makes the connections worthwhile.
In other words, it creates lucrative opportunities for business models and hence empowers independent or private sector agencies. They get the freedom of either expressing or exposing their intent to the world and lucratively expand their business networks. The process of advertising and promoting has turned social media companies worth billions.
So, even if the apps that we use (Facebook, Instagram, Snapchat, WhatsApp) are free, people behind such applications worksday-in-and-out to manage the ad agencies and generate revenue from the same. With the high tide of websites and online businesses and the vast interconnected network of people within social media people eventually thought to make both ends meet, which is to channel business networks with social networks and expand the reach of companies to a global audience. This in turn can potentially create giants out of mere start-ups. Let us consider examples such as Uber, MySpace, Amazon, so on and forth.
This is a revolution that has empowered every other independent businessman and has given even higher power to established companies. It is a revolution that has paved a way for a new age, the digital age where virtual reality exists and where the whole world can work on it for higher profits.
It has probably created opportunities to boost capitalism and nations might even have to render decentralization policies to cope up with the rising tide of private agencies, hence creating a new world market or free market.
The growth of social media hence lies in the fact that it has empowered businesses (especially independent/informal ones) and brought the distances closer to one another. The network proved to be efficient when it came to connecting people. As for culture and civilization social media had a huge role to play in shaping our consciousness. Let’s have a look.
Society and Social Media
Such global platforms not only allowed us to expand or get closer to people but also has shaped our consciousness. Firstly, it is important to note that social media has increased our access to knowledge. With the millions of people on board such globally connected platforms we can learn about new things in an instant.
Moreover, news channels, media houses, journalists and even public figures can express everything freely. In this way viewers are able to go through content and learn about things that we never got to know within our education system. With the immense access to worldwide knowledge our intellect has sought to develop itself and has indeed created critics out of issues that people formerly never questioned.
The concept of individuality also comes to question regarding the same. This is because people have realized more about themselves and society. While many understood the act of loving or praising the self-others may criticize it as narcissistic. The debates between pollical party supporters have grown intense, quite a similar phenomenon between people following different football clubs too!
Humanity has reached a point where the question of individuality under the context of modernity has been brought up. Such as what makes us social beings? How was history flawed? How has our consciousness been conditioned? How do we get ascribed to the social hierarchy? Do we think for ourselves now or did we used to think about it enough in the past?
So on and forth we get plenty of critical aspects which has been triggered in our minds due to the advent of social media. These are psychological happenings whereas social media also affects the physical way we operate as social beings.
The Opposite Reaction
While social media is responsible for various innovations it is still undeniable that such a platform creates disruptions. Let us consider the recently popular case where Mark Zuckerberg was called to get questioned by state authorities (senators) at the court. For the ones who don’t know, the scandal was identified as Facebook being responsible for stealing private information and forwarding it to third parties.
Regardless of whatever or however correct the issue was, it’s still inevitable that social media has direct access to our information once we put it online. We are compromising our personal self when we use such apps because the data is immediately saved in their files. This may potentially pose a threat to our domestic sphere if we aren’t careful with whatever we share on social media.
Secondly, under a political note, With the advent of social media and the empowerment of companies the introduction of foreign agencies into our domestic space has become evident. This can lead to a large-scale decentralization of policies and this in-turn creates a fluctuation within the democratic system of any nation. Social media can be held responsible in a minor segment for this issue because it has enabled companies to grasp a worldwide audience and therefore allowing them to commute between different places instantly online.
Celebrities, politicians or public figures become big influencers for people, hence creating a difference in ideologies. This can be seen as a reason why intense debates spark easily and the people’s opiniated differences creates an ideological tug-o-war. It also becomes a reason why people are bound to hate something. Memes are a big contribution to all this too.
Social media influenced the human intellect to such an extent that it has created memes. These are satiric depictions that emphasize on dark humor mostly and can be used to criticize people in a sarcastic way. This has allowed people to communicate with social media influencers and express what needs to be. Although this sounds very helpful it however creates a disruption between people because many do not agree to disagree with their opinions every time.
This is probably one of the biggest drawbacks of this innovation. After having known about various things, right or wrong, an issue that still prevails and presents itself as a social peril is the circulation of fake news. While many people are aware of critical issues (who investigates facts before confirming them at first sight), the majority seemingly accepts whatever they see on social media.
This has created many mob violence cases and people get influenced in the wrong way. There are cases where people have admitted that they get scammed, looted, bullied and so on. The circulation of fake news was possible because social media empowered every being to do whatever comes to the mind without second thoughts. Studies even suggest that such acts are carried out by perpetrators to earn page views, garner revenue through ad agencies and, in simple words, to get attention.
This issue can be resolved if the self-thinking or critical-thinking awareness of people increases. One needs to know when something seems fake and how reliable are the sources that provide such information. This has been a wrong influence only due to the misuse of the platform.So, the only ones to blame are the users of social media, not the applications that run inside the virtual network.
Let us Conclude
Social media truly has moved humanity a few steps ahead. It is important to note that we should be conscious while using such a platform. The realization of fake news, importance of surrendering debates, preserving our personal information, using it for relevant marketing reasons, connecting with people, all such pointers should be heeded to avoid discrepancies.
Social media was supposed to innovate not corrupt, but due to the thoughts of some radical minds, things do fall out of place. There’s a term called ‘keyboard warriors’ for people who seem to be very smart at the comment section of social media platforms. These are the type of people who don’t give up on their opinions even if they are wrong and end of becoming memes.
Social media has boosted entertainment, connectivity, the free-market, efficiency in communication, education, news access and has indeed paved the way for many more innovations for the years to come. Let us accept the digital age with content and appreciation because without it we’d still be lagging like we did in the dark ages.